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The Executive Chairman of the Kwara State Sports Commission, Mallam Bolakale Adisa Mogaji, has described effective collaboration between football coaches and the media as crucial to the development of the game in the country.
Mallam Mogaji stated this while declaring open the 2026 Kwara SWAN Media Advancement Seminar for Football Coaches, organised by the Kwara State chapter of the Sports Writers Association of Nigeria (SWAN).
He said football development goes beyond activities on the pitch, stressing that coaches and journalists must work together to promote players, attract investment and project the achievements of football in Kwara State.
The Sports Commission chairman noted that Kwara remains the only state in the country with what he described as the best football pitch and the best cricket pavilion, attributing the achievement to the state’s commitment to developing world-class sporting facilities.
According to him, the seminar aligns with the commission’s vision of repositioning Kwara as a centre of sporting excellence through improved communication, professionalism and sustained investment in sports infrastructure.
In his remarks, the Chairman of Kwara SWAN, Mr. Ayodeji Ismail, said the seminar was designed to equip football coaches with effective media engagement skills while promoting accurate and responsible sports journalism.
Mallam Ayodeji noted that stronger understanding between coaches and journalists would enhance professionalism and contribute to the overall growth of football.
He explained that the training would expose coaches to effective ways of responding to questions during pre-match and post-match media conferences, while also highlighting the opportunities such platforms provide to promote football clubs and enhance their visibility.
The Kwara Swan Chairman also appreciated FEMTECH IT and the Nigerian Football Coaches Association for their support towards the successful organisation of the seminar, describing their partnership as vital to advancing the coaching profession and football development in Kwara State.
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